Latest Updates
Explore Our Insights
DIYers
Stay updated with our latest articles, tips and insights.
Is my NZ Business visible to AI systems — and how do I find out?
Generative engine optimisation (GEO), also referred to as AEO (answer engine optimisation) or AI search optimisation, is the practice of
AI in Business in NZ: What actually works (and what doesn’t stick)
This article covers what AI in business actually means in practice, which tools NZ businesses are finding useful, and why
AI Tools for NZ Small Business: your questions answered
Most NZ small business owners have had a go with at least one AI tool. Some found something that stuck.
Do I Need a Custom GPT? What NZ Business Owners actually ask
A custom GPT is one of the more useful things you can build for your business right now. It’s also
GEO, AIO, AEO, AI SEO: what do they all mean and does your NZ business need to care? (2026)
If you’ve started poking around the topic of AI and search, you’ve probably run into a small alphabet soup of
Is your NZ business showing up in AI search? Here’s how to find out in 15 minutes
Most NZ business owners have put time into their Google presence. But something has shifted in how people find information
What Is Generative Engine Optimisation (GEO)? A Plain-English Guide for NZ Businesses
What is Generative Engine Optimisation and does your NZ business need it? Most NZ small businesses know about SEO. Get
How AI-Assisted workflows work for NZ Small Businesses
If you’re running a small business in New Zealand, a chunk of your week goes to tasks that follow the
What is AI SEO AND how is it different from GEO?
Two terms keep showing up in the same conversations: AI SEO and GEO (Generative Engine Optimisation). Both claim to make
