website

Your website has
one job.

Is it doing it?

A website that just sits there isn’t a website. It’s an expensive brochure.

Header image for website page | Dear John

Most NZ small business owners get a website built, breathe a sigh of relief, and then slowly realise nothing much changed. The enquiries didn’t flood in. The phone didn’t ring differently.

The site looks fine; it just doesn’t do anything.

That’s usually not a design problem. It’s a strategy problem. And it’s fixable

PICK YOUR PROBLEM

01

Build it properly

A WordPress website built around what your business actually needs to do; not just what looks good in a mockup. Before anything gets designed, we figure out who you’re talking to, what they need to hear, and how your site needs to work to make that happen.

02

Find it. Fix it.

Something’s off and you’re not sure what. Traffic exists but enquiries don’t. The site’s slow. It looks dated. It’s not showing up on Google or in AI. We find the actual problem and sort it — without a full rebuild if that’s not what’s needed.

03

Handled. So you don’t have to think about it.

Your website needs ongoing attention the same way your car needs a warrant. Updates, security, performance, backups, Dear John handles it all. So you’re not the one getting the 11pm “your site is down” message. Dear John’s website care plans cover everything your site needs to keep running.Dear John’s website care plans include hosting, security, updates and backups — available to businesses in Wellington, Kapiti Coast, and anywhere in New Zealand. Starting from $59/month. See plans and pricing →

what you stop thinking about

When it works, you forget it’s there.

When your website is doing its job, you stop thinking about it. That’s the point. It earns its keep in the background while you’re doing everything else. No chasing, no guessing, no explaining to a developer what you meant three weeks ago.

No more 11pm “site is down” panic

Enquiries that come from people already half-sold

One less thing on your mental list

A site that earns its keep while you’re doing everything else

SOUND FAMILIAR?

This is for business owners who know their website isn’t pulling its weight.

Not people who want a cheap fix. People who understand that a website that actually works is worth investing in and are ready to do something about it.

Tell me what’s not working.

not a three-month experiment

We’ll figure out what is going on and if Dear John can help you.

Whether you need a new site or someone to actually maintain the one you’ve got — Dear John, based on the Kapiti Coast, Wellington area, works with small businesses across New Zealand. Let’s talk

Frequently asked questions

What does a WordPress website build include?

A build starts with a conversation about what your site needs to do: who it’s for, what action you want visitors to take, and what’s not working now. From there: design, build, copy review, mobile optimisation, basic SEO setup, and a handover where you can manage your own content. No ongoing dependency unless you want it.

How long does a website build take?

Typically four to eight weeks from brief to launch, depending on how much content is ready on your side and how many rounds of feedback are involved. Simpler sites move faster. Sites with e-commerce or booking integrations take longer.

What is a website care plan?

A monthly service that keeps your WordPress site updated, secure, and backed up without you having to think about it. Covers plugin and theme updates, security monitoring, performance checks, and regular backups. Plans start at $59/month.

Do I need a care plan after my site is built?

Not required, but WordPress sites without ongoing maintenance are the ones that get hacked, slow down, or break after an update. A care plan removes that risk. If you would rather manage it yourself, that option is there too.

My website already exists but isn’t performing. Can you fix it instead of rebuilding?

Yes. The “Find It. Fix It.” service is specifically for existing sites that have traffic but no conversions, slow load times, outdated design, or visibility problems. A diagnostic first, then targeted fixes. A full rebuild is only suggested if the existing site genuinely cannot be salvaged.

Do you only work with businesses in Kapiti Coast and Wellington?

No. Dear John NZ works with small businesses across New Zealand. Most of the work is done remotely. The Kapiti Coast and Wellington focus is for clients who want to meet in person.

What makes this different from a big agency or a freelance marketplace?

No account managers, no handoffs, no templates pulled from a library and called a custom build. One person who understands your business does the work. Pricing reflects NZ small business budgets, not agency overheads.

Will I be able to update my own site after it’s built?

Yes. WordPress is built for non-technical users to manage their own content. You get a handover that covers how to update pages, add blog posts, and make basic changes. Anything more complex can go through the care plan or a one-off request.

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