AI
Posts covering AI tools, integrations, and strategies for NZ small businesses. The practical side of what AI can actually do for your business without the hype.
-
AI speeds up what’s broken too
Marianne from FemmeELAN asked me on her podcast. We had met over a LinkedIn discussion about ChatGPT-sounding language, and that conversation was good enough…
AI Funding for NZ Small Business: What the MBIE Advisory Pilot actually requires
The MBIE AI Advisory Pilot is a government co-funding programme for New Zealand small businesses. It covers up to 50% of AI advisory costs,…
What is AI SEO AND how is it different from GEO?
Two terms keep showing up in the same conversations: AI SEO and GEO (Generative Engine Optimisation). Both claim to make your business visible when…
How AI-Assisted workflows work for NZ Small Businesses
If you’re running a small business in New Zealand, a chunk of your week goes to tasks that follow the same pattern every time.…
What Is Generative Engine Optimisation (GEO)? A Plain-English Guide for NZ Businesses
What is Generative Engine Optimisation and does your NZ business need it? Most NZ small businesses know about SEO. Get your website ranking on…
Is your NZ business showing up in AI search? Here’s how to find out in 15 minutes
Most NZ business owners have put time into their Google presence. Something has shifted in how people find information — and at Dear John…
GEO, AIO, AEO, AI SEO: what do they all mean and does your NZ business need to care? (2026)
If you have started reading about AI and search, you have probably hit the same wall: four acronyms, used by different people, sometimes in…
Do I Need a Custom GPT? What NZ Business Owners actually ask
OpenAI is retiring custom GPTs. They’re due to stop running on 11 December 2026. If your business leans on one, nothing breaks today, but…
AI Tools for NZ Small Business: your questions answered
Most NZ small business owners have had a go with at least one AI tool. Some found something that stuck. Most didn’t and this…
AI in Business in NZ: What actually works (and what doesn’t stick)
This article covers what AI in business actually means in practice, which tools NZ businesses are finding useful, and why most people try AI…
How AI search engines decide which NZ businesses to cite
Generative engine optimisation (GEO), also referred to as AEO (answer engine optimisation) or AI search optimisation, is the practice of structuring your website content…
