You’re the expert. AI just doesn’t know it yet.
For knowledge-led business owners who want to show up where their customers search now: in tools like ChatGPT, Perplexity and Claude.
Join now, $147
Ask AI who the experts are, and it names them. The only question is whether your name is in the answer.
Why AI doesn’t find you yet
of business buyers now use AI as part of their research, opening ChatGPT, Claude or Perplexity before a search engine.
They ask who the expert in a field is. Ranking well in Google tells AI nothing. They are two separate systems with different criteria.
Ask AI: who is the expert in your field? Look at the answer. Is your name there?
Probably not, or the answer names someone you would not have chosen. AI searches differently from Google. Google rewards relevance. AI looks for certainty about who the expert is, and a high-ranking page does not tell it that. Right now that certainty is probably nowhere on your website.
Sources: 73% of B2B buyers use AI tools in purchase research (Averi, analysis of 680 million citations, March 2026). Gartner predicts traditional search engine volume will drop 25% by 2026.
A real AI Overview, naming the experts it trusts. Structure decides who is on that list.
What happens if you leave this
Every week, search behaviour shifts further toward AI. Every week your website is missing that structure, AI answers the question with someone else, because their site is clearer. That does not change on its own.
Imagine someone asks AI: who is the best in your field, in your region? And your name is in the answer. With a description that is right. With a link to your website. That is a matter of structure. The right text in the right place, in the right format. AI systems work on their own schedule, so the timing is never guaranteed. But you can put everything they need in place yourself.
About Marjan
For more than 30 years I have built websites that have to convert. Websites that do what they are meant to, attract the right people and persuade them. With the Website Story System I turned that into a diagnostic and repair method. Be AI’s Answer is the first part you run yourself.
What Be AI’s Answer is
Be AI’s Answer is an online training in seven short modules. In four to five hours you build the structure AI needs to recognise and name you as the expert.
Why this works differently
Most knowledge-led owners do one of two things with AI visibility right now: wait, or gather loose tips and hope they are right. Whoever outsources it pays an agency that delivers a black box, or an SEO shop that gives the same techniques a new label. And the broad AI courses explain what AI is. They leave out what your website actually needs.
Be AI’s Answer is an implementation course. At the end, something is live on your website that was not there before. You run it yourself, without an agency, a developer or a monthly contract. Every module changes something concrete on the site. The AI assistants make it doable, even without a technical background.
What you get
Access to the full training on the Dear John site, with seven modules and workbooks. Each module consists of a few short video lessons, each with an AI assistant that turns your input into usable text, structure and code. Two paths: the workbook at your own pace, the AI assistant as accelerator. Both lead to the same result.
What you make
- ✓ An Expertise sentence in five places on your website
- ✓ Structured text that helps AI connect your expertise to the right questions
- ✓ An Expert Trigger Page
- ✓ LinkedIn as an external authority source
- ✓ A technical file and structured data AI crawlers read directly, without touching code
- ✓ A consistency checklist and a Before/After snapshot to measure against
What changes
When someone searches through ChatGPT or Perplexity for an expert in your field, you are there. That is the difference Be AI’s Answer makes, and you get there without ads, a content marathon or a developer. After that, a quarterly check is all it takes.
What early participants say
From people working through Shot I, the Dutch-language version of this training. Translated from Dutch.
“All very clear, and it makes you want to get started. A few small changes, and suddenly the AI’s summaries of me are far more accurate. I love this.”
“What a delight, how clearly you show where to look and what to do.”
One payment, full course. Module 1 opens as soon as you join, then a new module each week across five weeks.
Join now, $147You get your login by email straight after payment. 14-day no-quibble money-back, just send an email, no questions asked.
Frequently asked questions
Does this work if I don’t use WordPress?
The concepts work on any website. Only the implementation differs per platform, and you get full support either way.
When will I see results?
Your changes go live immediately. AI crawlers work on their own schedule, so expect 4 to 8 weeks before they re-crawl and catch up.
Is this the same as SEO?
No. SEO targets search engines that rank on links and clicks. Be AI’s Answer targets AI that reads meaning from clear text and structure. They overlap, but the mechanics are different.
Can I go at my own pace?
Within the schedule, yes. Modules 1 and 2 are ready on day one, and a new one opens each week until you finish in five. The pacing is deliberate: AI crawlers need time to pick up your changes. You keep access afterwards.
You can put everything AI needs in place, starting now.
Join now, $147Module 1 opens as soon as you join, then a new module each week across five weeks.