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Business Process Automation NZ: How to figure out what to automate first
Business automation for New Zealand small business usually means one thing: work that keeps running without someone pushing every button. Dear John…
How AI search engines decide which NZ businesses to cite
Generative engine optimisation (GEO), also referred to as AEO (answer engine optimisation) or AI search optimisation, is the practice of structuring your…
Workflow Automation Examples for NZ Businesses: 8 Things that should be running themselves
This article covers what workflow automation actually is, what it’s not, and eight real examples built around the tools NZ businesses use…
AI in Business in NZ: What actually works (and what doesn’t stick)
This article covers what AI in business actually means in practice, which tools NZ businesses are finding useful, and why most people…
AI Tools for NZ Small Business: your questions answered
Most NZ small business owners have had a go with at least one AI tool. Some found something that stuck. Most didn’t…
Do I Need a Custom GPT? What NZ Business Owners actually ask
OpenAI is retiring custom GPTs. They’re due to stop running on 11 December 2026. If your business leans on one, nothing breaks…
GEO, AIO, AEO, AI SEO: what do they all mean and does your NZ business need to care? (2026)
If you have started reading about AI and search, you have probably hit the same wall: four acronyms, used by different people,…
Is your NZ business showing up in AI search? Here’s how to find out in 15 minutes
Most NZ business owners have put time into their Google presence. Something has shifted in how people find information — and at…
What Is Generative Engine Optimisation (GEO)? A Plain-English Guide for NZ Businesses
What is Generative Engine Optimisation and does your NZ business need it? Most NZ small businesses know about SEO. Get your website…
How AI-Assisted workflows work for NZ Small Businesses
If you’re running a small business in New Zealand, a chunk of your week goes to tasks that follow the same pattern…
What is AI SEO AND how is it different from GEO?
Two terms keep showing up in the same conversations: AI SEO and GEO (Generative Engine Optimisation). Both claim to make your business…
AI workflow automation for small business: what it looks like when it actually works
AI workflow automation gets talked about like they’re a switch you flip. Install a tool, connect it to your inbox, and suddenly…
AI Funding for NZ Small Business: What the MBIE Advisory Pilot actually requires
The MBIE AI Advisory Pilot is a government co-funding programme for New Zealand small businesses. It covers up to 50% of AI…
Dear John NZ Is not the movie (or the letter)
Dear John NZ is a New Zealand business technology company. It is not the 2010 film, not the Taylor Swift song, not…
AI speeds up what’s broken too
Marianne from FemmeELAN asked me on her podcast. We had met over a LinkedIn discussion about ChatGPT-sounding language, and that conversation was…
